"With today's
technology, it is now 1000 times easier to say pointless things... and still every bit as
arduous to say things intelligently." |
Formerly Industrial
Marketing: the selling of products or services to companies that incorporate them
into their own end products, the definition now includes almost all purchasing that is
part of the cost of doing business: office supplies, travel services, paint or conveyor
systems...
Like the two main types of TV programs,
entertainment and documentaries,
there are two types of commercial web sites:
consumer and business-to-business.
business communications
information or entertainment?
consumer
communications:
If you sell directly to consumers, you may want a web site
with an entertainment content.
business-to-business
communications:
If business clients they don't go to your office for
entertainment, they won't look for entertainment on your web site.
If you are selling to other companies, your potential clients are probably already
on line. They are looking for information that is pertinent, concise and easy to find.
the
focus on business
the distinction between
interesting and entertaining.
understands that the buyer's attention is
focused. That is why we provide coherent solutions to business communications. Development
is made interesting. Concepts are made clear. Presentation is polished. Navigation
is simplified.
With the first visit, the buyer can be made aware of your entire
family of products and be given the exact information he or she needs.